Its not very easy to keep going by yourself, but that's not the only problem. The problem I'd like to write about is maintaining focus and keeping on plan.
The original plan included raising money from VCs, which has failed and got reverted to plan B of doing it by myself. So according to the development plan I originally issued, we started with the wordpress plugin, and I guess that by now we probably have a few hundreds of sites using our plugin (a google search for transposh revealed over 1,000,000 results). The good thing is that we get lots of feedback. The problem is that some of it subverts us from the plan.
An example would be the usage of .css sprites for the flags used in the widget. This is a very nice feature, which is really nice to have, however it took me over two weeks in coding and testing (mostly testing) which were taken from more important features like advanced interface and more platform integrations. This delay will be carried for a long time, but I don't see a way to make sure that I keep focused (so many cool features to implement are requested).
Conclusion? none, focus is important, having fun is important. Balancing them is hard and tricky and I just hope I'l prevail
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